Naturade Sells Aloe Vera Brands

Naturade Sells Aloe Vera Brands

IRVINE, Calif.Naturade Inc.(OTCBB:NRDC), a marketer of heart health and weight management products,reported the sale of its aloe vera-based products to Denton, Texas-based Lily ofthe Desert Organic Aloeceuticals in an all-cash transaction. Lily of the Desertwill manage all sales, order fulfillment and management responsibility forNaturades Total Soy® and Diet Lean lines, aloe vera gel concentratedrinks and Aloe Vera 80® brand topical products, sold primarily through healthfood stores and natural food supermarkets.

This strategic move allows us to focus our efforts on thecore protein powder and weight loss brands that we began selling through healthfood channels in 1950, and are now available to customers through mass marketretailers as well, said Bill Stewart, Naturades chief executive officer. Naturade has been focused on healthy weight loss productsfor several years, and we are delighted to find an experienced buyer for ouraloe vera lines who will be able to maintain the product quality our consumershave come to expect from Naturade and the Aloe Vera 80 brand.

According to Don Lovelace, Lily of the Deserts chiefexecutive officer, Lily of the Desert will provide a good home for Naturadesaloe verabased lines. Aloe vera is our only business, and were confidentthat we will maintain the quality tradition of the Aloe Vera 80 and NaturadeAloe Vera brands while building on their history to generate significantlongterm revenue for our natural products retailers.