Pharmavite Launches Herbal ABCs Program

Pharmavite Launches Herbal ABCs Program

NORTHRIDGE, Calif.Pharmavite LLC, makers of Natures Resourceherbal supplements, launched Herbal ABCs, an educational effort that featuresin-depth product and safety information on product labels. Developed inconjunction with the American Botanical Councils (ABC) Safety LabelingProgram, Pharmavite products have easy-to-peel labels that contain a multi-pagebooklet with information about the herb. Knowledge is key to using herbalsupplements responsibly, said John Metz, senior product manager for NaturesResource (www.naturesresource.com).Our new Herbal ABCs labels put independent, scientifically based educationalinformation at consumers fingertips, making safe and responsible herbalsupplement selection and use much easier.

In other news from ABC, the organization released The ABC Clinical Guideto Herbs, a comprehensive review of 29 commonly used herbs and 13proprietary products. The guide includes a comprehensive monograph on each herb,a clinical overview of applications and use, and a consumer information sheetdiscussing descriptions, uses and safe use. Health care professionals can earncontinuing education credit by reading the book and completing a test; detailson the program are available at www.herbalgram.org.The book can be purchased through ABCs exclusive worldwide trade distributor,Thieme New York, (800) 782-3488, FAX (212) 947-1112, www.thieme.com.