Gluten-Free Sector to Reach $10.5 Billion In 2013

CHICAGOSales in the gluten-free food and beverage market are estimated to reach $10.5 billion in 2013, up 44% from 2011, according to new market data from Mintel.  

According to Amanda Topper, food analyst at Mintel, consumer perception that gluten-free foods and beverages are healthier than their gluten-containing counterparts is a major driver for the market, as interest expands across both gluten-sensitive and health-conscious consumers.

The report, "Gluten-free Foods - US - September 2013,"  shows the gluten-free market has grown 44% from 2011-13, with strong interest in gluten-free food and beverage for reasons other than gluten allergies. The research shows 65% of consumers who eat or used to eat gluten-free foods do so because they think the foods are healthier, and 27% eat them because they feel the foods aid in their weight loss.

Additionally, 36% of Americans who eat or used to eat gluten-free foods say they do so for reasons other than sensitivity. Further, 7% say they eat them for inflammation, and 4% say they purchase them to combat depression.

The growth of gluten-free foods has led the U.S. Food and Drug Administration (FDA) to regulate labeling for gluten-free products. The FDA chose the term "gluten-free" for labeling of food to aid the three million Americans who are victims of celiac disease.

Editor's note: Looking for ingredients to support your next product launch in the Digestive Health category? Leading suppliers, including DuPont, Matsutani, National Enzyme Co., Nutraceutix and Wakunaga, will be at SupplySide West in Las Vegas, Nov. 12 to 16. Click here for the full exhibitor search , or register now .