Chrysantis Brands EZ Eyes

Chrysantis Brands EZ Eyes

WEST CHICAGOChrysantis Inc.branded its natural zeaxanthin ingredients under the EZ Eyes trademark.According to the company, it selected the name to make it easier to remember asa source of natural zeaxanthin. It is important for us to differentiate ourproducts through branding, said Manuel Pavon, general manager of Chrysantis(www.chrysantis.com). We are planning educational efforts to help peopleremember the ingredient name and the brand, but in time we hope EZ Eyes willbecome synonymous with natural zeaxanthin.