Nutratech Hires PR Firm

Nutratech Hires PR Firm for Advantra Z®

WAYNE, N.J.Nutratech Inc. (www.nutratechinc.com) hired E.S.Miller/Marketing Communications to conduct a national publicrelations (PR) campaign for Advantra Z®,a patented bitter orange-based dietary ingredient. The Pawtucket, R.I.-based PRfirm will launch a broad campaign designed to educate manufacturers, retailersand consumers about the efficacy of Advantra Z in weight loss and fitnessapplications, dispel any misconceptions about the ingredients safety, andhighlight the benefits of Advantra Z over generic bitter orange ingredients.

Bitter orange has been the target of much scrutiny in thepress, without just cause, said Bob Green, president of Nutratech, theexclusive U.S. distributor of Advantra Z. Bitter orange, and specificallyAdvantra Z, has been shown in numerous studies to assist in increasingmetabolism and weight loss without raising blood pressure or heart rate. Publicrelations will play a key role in our efforts to build market share for andunderstanding of the patented advantages of this natural, thermogenicingredient.