SupplySide West Podcast 24: Patents and trademarks beyond IP protection

Trademarks and patents give health and nutrition products exclusive rights to their own intellectual property (IP), but they can also bring brands and edge with transparency, research and marketing, according to Andreas Baltatzis, director, KramerAmado PC. In this podcast with Sandy Almendarez, editor in chief, INSIDER, discuss the benefits of patents and trademarks that go beyond IP protection.

Sandy Almendarez, VP of Content

July 7, 2017

Trademarks and patents give health and nutrition products exclusive rights to their own intellectual property (IP), but they can also bring brands an edge with transparency, research and marketing, according to Andreas Baltatzis, director, KramerAmado PC. In this podcast with Sandy Almendarez, editor in chief, Natural Products Insider, he discusses the benefits of patents and trademarks that go beyond IP protection. The podcasters cover:

  • The legal implications of using “patent-pending” on products

  • Why it’s important to consider patents and trademark applications during the product development phase

  • Why health and nutrition brands should keep up to date on the IP fillings in the categories of their products

About the Author

Sandy Almendarez

Sandy Almendarez

VP of Content, Informa

Summary

• Well-known subject matter expert within the health & nutrition industry with more than 15 years’ experience reporting on natural products.

• She cares a lot about how healthy products are made, where their ingredients are sourced and how they affect human health.

• She knows that it’s the people behind the businesses — their motivations, feelings and emotions — drive industry growth, so that’s where she looks for content opportunities.

Sandy Almendarez is VP of Content for SupplySide and an award-winning journalist. She oversees the editorial and content marketing teams for the B2B media brands SupplySide Supplement Journal and SupplySide Food & Beverage Journal, the education programming for the health and nutrition trade shows SupplySide Connect New Jersey and SupplySide West, the education program SupplySide Fresh for industry newcomers and community engagement across the SupplySide portfolio. She is a seasoned content strategist with a passion for health, good nutrition, sustainability and inclusion. With over 15 years of experience in the health and nutrition industry, Sandy brings a wealth of knowledge to her role as a content-focused business leader. With specialization in topics ranging from product development to content engagement, creative marketing and c-suite decision making, her work is known for its engaging style and its relevance for business leaders in the health and nutrition industry.

In her free time, Sandy loves running, drinking hot tea and watching her two kids grow up. She brews her own “Sandbucha” homemade kombucha; she’s happy to share if you’re ever in Phoenix!

Awards:

Speaker credentials

Resides in

  • Phoenix, AZ

Education

  • Arizona State University

Contact:

See more from Sandy Almendarez
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