Majority of Shoppers Loyal to Store Brands

NEW YORK—A new poll GfK Custom Research North America for the Private Label Manufacturers Association reports that 91 percent of shoppers will keep buying store-brand products after the recession ends.

The GfK poll found that 9 of every 10 shoppers agree that the store brand products they buy are just as good as, or better than, national brand products, and nearly half want their supermarket to carry a greater assortment of private-label products.