Subscribe for the latest consumer trends, trade news, nutrition science and regulatory updates in the supplement industry!
Join 37,000+ members. Yes, it's completely free.
Branded ingredients - report
Consumers are increasingly asking questions about how and where the products they purchase are grown, handled and produced. One way manufacturers can communicate brand trust and value to their customers is by highlighting what their target shoppers find important, such as a traceable supply chain. From ingredient quality to market positioning, manufacturers also benefit from developing long-term partnerships with suppliers that have invested in science and intellectual property (IP) supporting their ingredients.
May 4, 2018
1 Min Read
Sponsored by KSM-66
Takeaways for Your Business
• Branded ingredients may cost more, but they also offer benefits around retail positioning for finished products.
• Ingredients such as KSM-66 Ashwagandha also promote corporate responsibility and transparency.
• Branded ingredients backed by clinical research provide compelling benefit messages for consumers.
You May Also Like