GNC Hosts G Series Product Launch

PITTSBURGHThe official launch of G Series Pro kicked off May 1, as GNC hosted the exclusive national retail launch of The Gatorade Companys G Series Pro sports nutrition product line. GNC retail outlets now have major displays of the eight-product, 44-SKU line, and store associates have been trained about the product attributes and their use before, during and after athletic endeavors.

On May 1, select GNC stores held exclusive Signing Day appearances by Eli Manning of the New York Giants, Matt Forte of the Chicago Bears and Reggie Wayne of the Indianapolis Colts. GNC customers who committed to Go Pro with G Series Pro on May 1 were also granted access to the beta version of the new online pro training system from Gatorade. GNC customers who visit a GNC store in May will learn details about entering the Train Like a PRO sweepstakes, with a top prize of one week of training at a world-class facility with a professional trainer.

Because Gatorade is all about the athlete, GNC is an ideal partner for the retail launch of G Series Pro, said Sarah Robb OHagan, chief marketing officer of Gatorade.  Up to now, we have kept these G Series Pro products in the locker room, but the compatibility between G Series Pro athletes and elite athlete-minded consumers like GNCs customers persuaded us this is a product line of genuine interest to those training to go pro.

Joe Fortunato, GNCs CEO, added, GNC is pleased to partner with Gatorade in the next stage of the evolution of Gatorade from sports drink to sports performance innovator, and we believe we add enormous value to the relationship.  As the pioneer and leader in sports nutrition, GNC has helped launch every major sports nutrition product in the marketplace for more 75 years.  GNCs retail presence and marketing muscle will drive G Series Pro through our U.S. stores.  Signage and special displays in every one of our domestic stores are in place to create both awareness and excitement about this exclusive launch.