Subscribe for the latest consumer trends, trade news, nutrition science and regulatory updates in the supplement industry!
Join 37,000+ members. Yes, it's completely free.
Kraft Foods Buys Balance Bar
January 24, 2000
1 Min Read
NORTHFIELD, Ill.--Kraft Foods announced it will purchase Balance Bar Company. The two companies reached a definitive agreement on Jan. 21. Kraft is purchasing Balance Bar for approximately $268 million; it will acquire all of the equity interest after the merger is completed. Balance Bar's shareholders, who own 51 percent of the shares outstanding, support the purchase. They have agreed to tender their shares and vote in favor of issues relating to the merger.
You May Also Like