Supplement industry news and updates – April 2022

Amazon trends fueling immunity supplement growth – report

It’s undeniable that immunity is now a year-round business for brands and retailers. From elderberry to zinc to vitamin C, this report reveals a glimpse into the trending immunity supplement subcategories on Amazon that serve as leading indicators for the category as a whole. Read it here.

Your roadmap to omnichannel growth ­– tools

Enhance your brand’s omnichannel point of sale data with SPINS’ proprietary product-level attributes to see how consumer preferences drive actual shopping behavior. SPINS Omni-Intelligence has detailed data for nine vitamin and supplement categories and 47 subcategories. See how it works and get a glimpse of the possibilities for omnichannel shopper data here.

NBJ analysis: Natural products brands must prioritize diversity to make it authentic – article

For some companies, diversity, equity, and inclusion efforts are just the latest requirement for doing business. But prioritizing these initiatives is now critical to creating an authentic brand. Creating a sense of community not just in the workplace, but with customers as well is one of the most important aspects of a successful supplement company. Read more in this article. Also, find more in-depth business analysis like this in Nutrition Business Journal.

Supplement transparency requires integrity in action – infographic

Inside The Bottle surveyed consumers to find out what transparency in the supplement industry actually looks like and how it builds consumer trust. Consumers have high expectations for their supplements; they expect products to work and be safe, but they also want to know where the ingredients are from and how the product is made. Check out the exclusive data in this infographic.

Natural Products Business School: Build your brand to be a successful Tardigrade

Elliot Begoun, founder of TIG Brands and a New Hope Network columnist, says it's more likely a brand will be a tardigrade—a multi-cellular, microscopic organism known for its resiliency and efficiency under extreme conditions—than a unicorn. Explore Elliot’s insights and register for Natural Products Business School on April 27^th to get support for your emerging brand needed to fuel growth and scale impact here.