Supplement industry news and updates – February 2022

The retailer's guide to ensuring high supplement quality standards – download

While supplement brand owners have the ultimate responsibility for quality and safety, retailers have more power than you may think when it comes to gatekeeping quality for the products on their shelves. This standards download gives retailers the tools they need to make sure the products they carry are of the highest quality. Read mrore at New Hope Network.

Quality and efficacy backed by science – infographic

Wakunaga of America, the makers of Kyolic Aged Garlic Extract, puts science and transparency at the top of its core values when it comes to developing high quality ingredients and supplements. Learn how they have become one of the most trustworthy suppliers in the industry in this infographic. Read more at New Hope Network.

NBJ analysis: Gen-Z entrepreneurs bring new approaches to marketing

Gen-Z founders are entering the natural products industry at a young age, but they are also coming with innovative marketing experitise that older executives and founders can learn from. Read more in this article. Also, find more in-depth business analysis like this in Nutrition Business Journal.

Sleep could be the cure that ails us ­– article

The COVID-19 pandemic has decimated sleep patterns. And by 2024, the sleep supplement market is expected to have doubled from 2018 levels. Learn more about the future of sleep supplements in this article at New Hope Network.

Industry Health Monitor: Trends to expect at Natural Products Expo West 2022

Get ahead of the latest trends the New Hope team expects to see at Natural Products Expo West in Anaheim, March 8^th-12^th. From plant-based to clean label, this year’s return to an in-person show promises to kick off a renewed focus on the latest trends in natural products and supplements. Find out more here.