Supplement industry news and updates – January 2023

How new delivery formats are reshaping the market—article

Gobsmacking gummy growth pushed sales of the chewy products past pills in 2019. Check out Inside the Bottle Trend Spotlight December: Diverse Delivery Formats for a look at how supplement delivery has shaken out since then—and find out what analysts and experts think will happen next. Read more here. 

No listing requirement in spending bill—article

Congress’ new $1.7 trillion spending bill does not include legislation to require listing dietary supplement products with FDA. “This is a big win for consumers, for innovation and for access to the healthy products that millions of Americans rely on and turned to during the height of the pandemic,” said Natural Products Association President and CEO Dan Fabricant. Learn more. Read more here. 

FTC releases new advertising guidance for health products—article

The 40-page document includes 23 new examples, drawing from 200 cases challenging false or misleading advertising claims for dietary supplements, foods, over-the-counter drugs and other health-related products. Find out why supplement industry attorney Ivan Wasserman calls it “a welcome holiday gift from the FTC.” Read more here.

Don’t miss what’s hot in the market. Spins 2022 trend recap­­—webinar

In SPINS 2022 Trends in Review on-demand webinar, covering food, beverage and supplements, SPINS takes a look at how Super Mushrooms are performing as well as key categories like sleep, stress and sports supplements. Read more here. 

‘Everybody is nervous’—FDA’s NMN decision—article

Insiders say FDA’s determination that the anti-aging ingredient cannot be lawfully marketed in dietary supplements is already negatively impacting the market. Find out how from a brand and an ingredient supplier who are grappling with what one calls “a bad situation” for the market. Read more here. 

Brain health, immunity and digestive health top rising consumer trends—article

Shoppers crave convenient solutions for conditions exacerbated by the unprecedented circumstances of the last few years, according to the 2022 Trends & Innovation report from NBJ and NEXT. Take a peek at highlights from the report for a look at how shoppers’ attitudes will shape tomorrow’s sales. Read more here.