Supplement industry news and updates – June 2023

Children’s wellness segment maintains growth—article

After spectacular growth between 2019 and 2021, the children’s health market lived down to expectations and corrected course in the past year. Learn how boogers, bugs and bedtime concerns lead sales and what analysts foresee for the future in the Inside the Bottle Trend Spotlight: Children’s Wellness. Read more here.

SPINS reports: State of Supplements 2023: Understanding Recent Trends 

The Vitamins, Minerals, and Supplements (VMS) industry, like many others, has experienced some shifts in recent times. With the impact of the pandemic, changing consumer preferences, and evolving market dynamics, it's important to take a closer look at the current trends shaping the landscape of the supplement industry. Read more here.

Melatonin headlines highlight media misrepresentation—article

Find out how the recent media buzz sparked by a Journal of the American Medical Association [https://jamanetwork.com/journals/jama/article-abstract/2804077] study that concluded melatonin gummies present a public health hazard shows how often the mainstream media misrepresents the true nature of poison control center data. Most of the melatonin “poisonings” and “pediatric overdoses,” did not require a doctor’s visit. Read more here.

How hemp CBD brands could survive their ‘identity crisis’—article

As sales shrink, rules change and intoxicating delta-8 THC overshadows the CBD health and wellness movement, brands in the once-booming sector face an “existential crisis to some extent,” said Bethany Gomez, managing director of the Brightfield Group. Read about different strategies brands could take and about how much depends on the 2023 Farm Bill. Read more here.

FDA's new clinical trials guidance may affect supplements brands – article

The U.S. Food and Drug Administration is advancing the use of decentralized clinical trials. Although it is too soon to tell if this FDA guidance directly applies to the dietary supplement industry, it provides timely suggestions on best practices. Read about it here.

Price over brand: Consumer research—article

While inflation-crunched supplement shoppers still focus on price more than brand, they are paying attention to branded ingredients as a primary reason for choosing a supplement, according to new consumer research from New Hope Network. Additional findings in the survey could be important to brands deciding where to focus marketing. Read more here.

Multivitamins can help memory—article

Consistent multivitamin use can help preserve memory function for healthy older adults, according to a large, long-term study published in the American Journal of Clinical Nutrition. Find how researchers said the effects were like turning back the clock three years in memory performance—and how industry trade groups are responding. Read it here.