Supplement industry news and updates – November 2022

Burn it, don’t return it: Botanical consortium releases SOP to ditch ‘defective ingredients’

The American Botanical Council-AHP-NCNPR Botanical Adulterants Prevention Program (BAPP), a consortium focused on reducing adulteration in botanical ingredients used in cosmetics, conventional food, dietary supplements and other natural health products has adopted voluntary standards to ensure that “irreparably defective” substances are removed from the global supply chain. Learn more here.

Probiotics and prebiotics find a new audience as functional ingredients

These ingredients have been longtime staples of the health and wellness market, and they have gradually gained new audiences as gut health became a popular topic for mainstream shoppers. The result has been an interesting shift in what is driving growth for probiotics and prebiotics. Read on to learn more about the trend from SPINS:

5 hot tips from Big Pharma

VIPs from one of the biggest pharma companies in the world and one of the world’s biggest ingredient suppliers talked about how supplement brands can take a few pages from their playbook as far as consumer trends and demands. Find out what they said about carbon, kids and holistic health and science here.

Not ‘just candy:’ CRN responds to WSJ story

A Wall Street Journal article titled “Gummy Vitamins Are Surging in Popularity. Are They Healthy or Just Candy?” mischaracterizes adult gummy supplements and vitamins, according to the Council for Responsible Nutrition (CRN). Read CRN Senior Vice President of Scientific and Regulatory Affairs Andrea Wong’s response here.

Liposomes lead bioavailability innovation

With inflation hitting consumers at rates not felt since Jazzercizing Americans put Reagan in the White House, shoppers are focusing more than ever on getting the most bang for their buck. Find out how liposomal innovation is delivering it in Inside the Bottle’s Trend Spotlight: Bioavailability and how Better Being is creating leading edge products with this technology here.

Major League Baseball becomes first big league to partner with CBD company

With a sponsorship with Charlotte’s Web, the league ushers in a new inning of public acceptance of the ingredient. Read how MLB receives an ownership stake in the Colorado company as part of the deal that makes it the “Official CBD of Major League Baseball” here.

Supplement usage back to pre-pandemic levels: research

The Council on Responsible Nutrition (CRN) 2022 Consumer Survey on Dietary Supplements reveals that Americans are taking supplements slightly less than during pandemic peak while immunity-boosting supplement use remains steady. Trust in the industry remains high and use of specialty supplements in growing, according to the research. Get the details here.