Market Trends & Analysis

The personalized nutrition industry: From disruption to maturation

Listen in to hear a discussion about the contents of NBJ’s Personalized Nutrition Report and the future of personalized nutrition.

July 20, 2022

Personalized nutrition, from supplement subscriptions based on online quizzes to DNA testing for building customized nutrition programs, stormed into the nutrition industry in recent years, eliciting predictions of complete disruption. Such an overhaul has not happened, and the predictions have quieted. Still, personalized nutrition grows and indeed influences the industry. This is not the end of a fad. Instead, it is the maturation of a legitimate change-maker among a vastly growing dietary supplement industry, marked by notable acquisitions.

Join Nutrition Business Journal’s Industry Analyst Erika Rommel and Content & Insights Director Bill Giebler, as they discuss the contents of NBJ’s Personalized Nutrition Report, including insights from consumer research—of both personalized users and non-users. Beyond the numbers, we'll be discussing where we see it—and the other moving pieces of the industry—going in the coming years.

About the Author

Jon Benninger

Jon Benninger

Informa

Jon Benninger is vice president and market leader at Informa Markets. He focuses on the strategic direction and growth of the SupplySide portfolio, which includes SupplySide West, SupplySide East, Natural Products Insider and Food & Beverage Insider. He coordinates with leaders of the other Informa health and nutrition events and brands, including Natural Products Expo West, Vitafoods, Food ingredients, Nutrition Capital Network, Nutrition Business Journal and MarketReady Insights.

Benninger joined the company in 1995 as the founding editor of the company’s first trade magazine for the nutrition industry. In his free time, Jon loves to cook for family and friends; if you are ever in Phoenix and want to enjoy a meal, all you must do is choose a country, region, or city, and Jon will cook it for you.

Jon Benninger

VP & Market Leader – SupplySide

Summary

Helped launch the SupplySide business in 1995.
Active in industry associations and initiatives and leads strategic partnerships for SupplySide.
Cares deeply about supply chain, quality, and innovation issues that drive industry growth and success.

Awards

ABC Mark Blumenthal Community Builder Award, 2018
Vitamin Angels Grateful Acknowledgement for Supporting Global Children’s Health, 2018
AHPA Visionary Award, 2014
NPA Industry Champion Award, 2014
CRN Crystal Apple Award for Industry Leadership, 2010

Current Volunteer Positions

Board Chair and Board Trustee, Sonoran University of Health Sciences (formerly Southwest College of Naturopathic Medicine)
Founder and Board Representative, Nutrition Advisory Council, Sonoran University of Health Sciences
Director’s Circle, American Botanical Council (ABC)
Communications Committee, American Herbal Products Association (AHPA)
Communications & Media Outreach Committee, Council for Responsible Nutrition (CRN)
Company Council, International Association of Dietary Supplement Associations (IADSA)
Mentor, Women In Nutraceuticals

Past Volunteer Positions

President, Dietary Supplement Education Alliance, 2006 – 2008
Board of Directors, Dietary Supplement Education Alliance, 2001 – 2006
Board of Directors, Citizens for Health, 1999 – 2001

Speaker Credentials

"Trends in the US Market for Healthy and Functional Foods and Ingredients, Hi-Japan, Tokyo, 2019
“Trends Overview for Japanese Delegation to Natural Products Expo West” Anaheim, CA, 2019
“China: Impossible to Ignore” UNPA Member Retreat, Charleston SC, 2019
“Trends Overview for Japanese Delegation to Natural Products Expo West” Anaheim, CA, 2018
“Nutrition Industry Overview” US-China Business Exchange Dinner, Anaheim CA, 2018
“Industry Outlook: Market & Key Factors” National Enzyme Annual Meeting, Branson, MO, 2017
“State of the Human Dietary Supplement Industry” NASC Annual Conference, Austin, TX, 2016
“Consumer Concerns of Safety & Efficacy in Supplements” UNPA Member Retreat, Hawaii, 2016
“Nutrition, Health and Wellness Trends” Cactus IFT Meeting, Phoenix AZ, 2013
“Key Industry Events & Media in the US Market” World Ayurveda Congress, Bangalore, India, 2010
“Trends in the Dietary Supplement Industry” Pacific Technology Exchange, Los Angeles, 2010
“Succeeding in the US Market for Healthy Products” 4^th Nutraceutical Summit, Mumbai, India, 2008
“Selling to the US Health Food Industry” Keynote Address, ANIPRON, Mexico City, 2007
1997 – present: moderator/host at SupplySide events
1997 – present: Frequent host/moderator of industry conference sessions, panel discussions & town halls

Resides in

Phoenix, AZ

Education

Arizona State University, B.A Journalism, 1991

Contact

See more from Jon Benninger

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