ZMC, Farbest Brands Partner to Market Beta Carotene

MONTVALE, N.J.—Farbest Brands, ZMC-USA and ZMC China announced a strategic partnership to market ZMC's line of high-quality beta carotene products in the United States.

Leveraging its national sales and distribution network, Farbest will exclusively market these products to the U.S. food and beverage industry. The companies will join forces to market ZMC's beta carotene to the dietary supplement industry, maximizing customer service and penetration.