2BNatural B2B Signs 60 Stores

2BNatural B2B Signs 60 Stores

REDMOND, Wash.--In early August, 2BNatural.com reported that it signed 60 retail stores to its Business-to-Business (B2B) Web site, which serves the natural products retail community. The site allows stores to pool their buying power to lower the costs of purchasing products. Each store that signed up with the B2B entered into a five-year agreement that makes 2BNatural its exclusive supplier of natural products such as vitamins, herbs and beauty products. According to 2BNatural, the stores represent more than $30 million in potential contract revenue.

"Our customers improve their gross margins while reducing the time they spend obtaining products," said Charles Brown, 2BNatural's chief executive officer. "With assured long-term backlog, 2BNatural is making the necessary investments in an electronic infrastructure that will further benefit our customers."