Celsius Preps Marketing Outreach

DELRAY BEACH, Fla. Celsius Holdings Inc. (NASDAQ: CELH) reached an agreement with CD Financial LLC, a company controlled by Carl DeSantis, a principal shareholder of CELH, to provide up to $3 million in a line of credit to support targeted advertising and marketing of Celsius products. The loan requires interest payments only until maturity in July 2012; if funded in full, the line of credit will increase DeSantis investment in Celsius to $17.3 million.

DeSantis commented: I am extremely pleased with the progress of the company in gaining distribution of Celsius products throughout the country. This line of credit will expand the companys marketing efforts to continue building consumer awareness of the many benefits of Celsius.

Celsius markets a functional beverage, Celsius® Your Ultimate Fitness Partner, that includes a proprietary blend of nutraceutical ingredients, MetaPlus®, containing green tea, epigallocatechin gallate (EGCG), ginger, caffeine, calcium, chromium, B vitamins and vitamin C. Studies have shown the product, when used as part of a diet and exercise program, can help burn calories and fat, while supporting lean muscle mass and energy generation.