mix1® Beverage Raises $6M in Financing

BOULDER, Colo.—mix1® Beverage Co. announced it closed its first round of institutional financing, with a $6 million investment from the Highland Consumer Fund; Partnership Capital Growth acted as mix1’s financial advisor in the deal. The funding will be used to accelerate the national rollout of the company’s RTD functional beverage and performance nutrition products, including hiring additional staff, enhancing marketing support and stepping up product development efforts.

 “We are extremely excited about bringing on the Highland Consumer Fund as a partner,” said Bob Pinkerton, CEO and CFO, mix1. “They offer a breadth of experience and resources that will help us continue to accelerate the growth of mix1 as a national, and potentially international, leader in functional nutrition.”