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Sports nutrition performance
Sports nutrition is a lucrative category, particularly as more general health and wellness customers enter the niche; however, many serious athletes are in search of products specifically tailored to meet their individual workout needs, particularly before and after strenuous physical exercise.
June 19, 2017
1 Min Read
Issue summary
Before exercise or competition, active consumers are looking to maximize energy, fill their muscles with nutrients and sharpen their minds for better performance. Pre-workout supplements deliver dietary ingredients researched for cellular energy production, central nervous system stimulation, blood vessel dilation and cognitive support. Post-workout, many athletes are looking beyond generic ingredients in protein shakes and energy bars for sufficient workout recovery. They need highly functional products that can address concerns such as post-workout fatigue, inflammation, muscle damage, weakened immune systems and bone health.
Table of Contents
Viewpoint: The spaces in between
by Steve Myers
Ingredients for pre-workout formulation
by Steve Myers
Ingredients for post-workout recovery
by Kate Lloyd
Nutrition preparation and recovery are essential for sports performance
by Jack Grogan
Dosage, timing & maximizing effectiveness of protein supplements
by Melissa DellaBartolomea
Carbohydrates for pre-workout nutrition and recovery
by Hiroki Himeno
Creatine, protein drive pre- and post-workout segment sales
by Scott Dicker
A review of ingredients and marketing
by Debbie Wildrick
Leaders and trends in before and after performance intellectual property
by Andreas Baltatzis, Esq. and Gideon Eckhouse, Esq.
SupplySide & Vitafoods global storefronts directory
Takeaways for Your Business
Pre-workout ingredients such as creatine, carnosine, caffeine, theacrine and beetroot are popular.
Branched-chain amino acids (BCAAs) and adaptogenic herbs may aid in protein synthesis and muscle renewal.
Nutrition bar sales grew 10.2% over last year, representing an estimated US$2 billion market.
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