Sports Nutrition Revenues Upas Clif Bar Wins Industry Award

Sports Nutrition Revenues Upas Clif Bar Wins Industry Award

SAN JOSE, Calif.--According to a new report by Frost & Sullivan, "U.S. Sports and Fitness Nutrition Markets," the markets generated $2 billion in revenue for 2000. The international strategic market consulting and training firm predicted sales will reach nearly $4.5 billion by 2007.

In addition, it awarded an Engineering Entrepreneurial Company Award to Berkeley, Calif.-based Clif Bar Inc. for its success in remaining independent and carving a niche image for itself in a market dominated by large companies. Also, Clif Bar jumped 688 percent in revenues between 1995 and 1999. Frost & Sullivan noted that Clif Bar deserved this award for continually projecting a "warm and likeable" business image, creating a loyal following of diverse athletes and launching the highly successful LUNA^™ bar for women. For more information, visitwww.frost.com.