Gatorade Goes Kosher

NEW YORKPepsicos Gatorade products G2 and Gatorade Thirst Quencher are now certified kosher by the Orthodox Union (OU). These products will begin bearing the OU symbol starting in spring, with a full rollout by summer 2010.

As a requirement of the kosher certification, Gatorade must undergo regular inspections by OU rabbinic representatives to ensure ingredients, formulas, processes and manufacturing plants comply with kosher guidelines. Gatorade has promised it will not alter the ingredients, efficacy and taste.

Gatorade understands that different athletes have different needs, and providing sports performance beverages that adhere to kosher standards is important for us, said Andrea Fairchild, vice president of brand marketing for Gatorade.  Were proud to make these offerings available to help meet the needs of athletes who maintain kosher diets, so they can perform at their best.

It was gratifying for us to partner with Gatorade through the certification process and bring these much sought after sports drinks to the ever-growing kosher market place, said Rabbi Eliyahu Safran, VP of communications and marketing, OU Kosher.