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Healthy INSIDER Podcast 54: E-commerce Drives Supplement Market in China
Rachel Adams, managing editor, and Jeff Crowther, executive director of the U.S.-China Health Products Association, discuss the market for dietary supplements in China, how e-commerce is driving the market and how supplement brand owners can utilize the e-commerce platform to reach Chinese consumers.
Rachel French
April 24, 2017
Dietary supplements are in high demand among Chinese consumers, but tight regulations governing dietary supplements in China along with consumer skepticism of domestic marketers created barriers to supplement market success in the country. However, increased use of e-commerce has turned the tables, and provided access to supplements by consumers. In this episode, Rachel Adams, managing editor, and Jeff Crowther, executive director of the U.S.-China Health Products Association, discuss:
The market for dietary supplements in China;
How e-commerce is driving the market; and
How supplement brand owners can utilize the e-commerce platform to reach Chinese consumers.
Got feedback? Email Rachel at [email protected], or tweet to @NatProdINSIDER using the hashtag #INSIDERpodcast.
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