iPhone Shopper App Adds Recall Alerts

NEW YORKShopper, an iPhone Shopping Assistant, now integrates FDA/USDA recalls as well as personalizing retailer circulars. If a shopper puts an item on her list that associated with a recall, she will automatically see the warning information for that product.

Brian Youngs, CTO of ReachEverywhere, the company that created the app, said, This is the second step in a long road of planned upgrades that utilize our shopping list keyword matching technology to help consumers decide where to shop and what to buy. He added, The usage and shopping data we are generating is truly unique to the in-store marketing environment, after less than a week already thousands of users have viewed a detailed alert as a result of Shopper notifying them. You never know, we may be saving lives.

Shopper also includes list syncing between household members and friends; building multiple lists for multiple stores and purposes; managing pricing, photos, or coupon information for any item on a store by store basis; nutritional ratings for grocery items from Guidling Stars; and managing individual aisle order/layout and pricing of different grocery stores.