SEVURIN Contains Go-Less to Promote Normal Urinary Function

NORTH BERGEN, N.J.All-natural supplement SEVURIN® contains Frutarom's Go-Less to help combat female incontinence and promote normal urinary function.

SEVURIN contains a blend of Go-Less, which contains EFLA® 940, a natural ingredient derived from pumpkin seed, and SoyLife®40%, isoflavones from soy germ. The combination provides support in treating micturition disorders, with clinical studies supporting its safety and efficacy for overactive bladder and urinary incontinency.

Frutarom Health, Switzerland, reported an increased demand for Go-Less as a number of supplements for urinary incontinence containing the ingredient  launched in Europe and North America.

The market for urinary incontinence remedies in adults is growing fast, especially in the U.S. and Western Europe where active seniors and even younger sufferers are seeking natural products that are effective and do not interfere with their lifestyle," said Patricia Maureira, product manager of the LifeLine at Frutarom Health. Frutarom has seen an increasing market interest in Go-Less in the U.S. and West and Eastern Europe during the first quarter of this year alone."

According to a 2012 article in Nonwovens Industry magazine, with 200 million people worldwide affected, urinary incontinence in adults is becoming more widespread as older populations represent a larger global demographic segment. Approximately 75 to 80 percent of people affected are women, but more men are affected by the condition than before. In addition, younger people are being affected at a higher rate than before.