Visionary formulations: Focusing on formulas for healthy vision support – product development guide

Keeping their eyes healthy is becoming a higher priority for many people. Even Millennial and Gen Z consumers are increasingly realizing the importance of caring for their eyesight before something goes wrong, and how the negative effects of excess screen time can damage retinal cells and impair vision down the road.

Targeted dietary supplements that support vision and overall eye health are gaining market traction. Several supplement ingredients have a wealth of scientific evidence to back them, including human clinical data from the Age-Related Eye Disease Study (AREDS), AREDS2 and the Nurses’ Health Studies. Cognitive health, sports nutrition and even general health products are incorporating eye-supporting ingredients too.

Which eye health ingredients are rising to the top in consumers’ minds for their effectiveness? Download this month’s product development guide to see the research and market trends making vision and eye health a surging category.