Viva 5, Nebraska Cultures Team up for ProDURA in Gummies, Confectioneries

SUNRISE, Fla.Viva 5 Corp., a U.S.-based probiotic specialist, joined forces with Nebraska Cultures, a probiotic company, to develop and help commercialize its proprietary ProDURA Bacillus coagulans strain in various gummy delivery forms and confectionaries.

Viva 5 will work with Nebraska Cultures to further strengthen its probiotic position, as well as enhance the presence and consumer awareness of the ProDURA brand in the United States and international marketplace. Viva 5 and Nebraska Cultures have already engaged in commercial discussions with select U.S.-based companies.

"With the growth of probiotic sales in dietary supplements and high demand for a probiotic gummy, there is clearly a need in the market for this type of innovation," said Tony Corey, vice president of Viva 5. "We believe the ProDURA strain is an ideal candidate for such a product in the marketplace due to its proven superiority in thermal resistance over other commercially available strains of Bacillus coagulans. In fact, we have received tremendous initial interest from key industry players and we expect to launch several gummy products containing the ProDURA probiotic strain in the North American market in 2014."