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Power of Powders
Powdered drink mixes are appreciated by consumers seeking convenient, tasty options that offer a wide range of ingredient options and health benefits. They're also popular with product developers who can meet consumer expectations while enjoying the formulation benefits unique to powdered options. That said, developers must understand the nuances of formulating powdered drink products, especially within the context of clean, natural labeling. Takeaways include: *Providing muscle fuel and satiety support, protein is a highly sought powdered drink mix ingredient. *Consumers have high expectations for taste, texture, mouthfeel and overall quality in powder products. *Particle size, solubility and mineral suspension are among the challenges of working with powders.
September 25, 2017
1 Min Read
Table of Contents
Viewpoint
by Rachel Adams
Powdered Drink Mixes: A Look Into Trends, Consumer Expectations and Formulation Considerations
by Rachel Adams
Underwritten by:
Nellson LLC is a leading full-service nutritional bar and powder provider in North America, with over 50 years of diversified expertise in nutrition platforms for bars and powders. We serve the wellness, sports nutrition, weight management, snack/breakfast and functional market segments. We are committed to moving nutrition forward and making an impact within the nutrition industry, and we consider it our privilege to make nutritious, safe products that enhance our customers' business and their consumers' lives.
Nellson offers technical capabilities, quality assurance, flexible production, research and development, and sales and marketing support. Nellson is based in Anaheim, California, with strategically located East and West Coast production facilities.
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