Zila Expands Ester-C Production

Zila Expands Ester-C Production

PHOENIXZila Inc. announced its Zila Nutraceuticals division, makers of Ester-C vitamin C, completed the first phase of its capacity expansion, which was expected to increase production output by 30 percent. The second expansion is now underway, and is expected to double the original Ester-C production capacity by February 2004.

According to Ron Fugate, vice president and general manager of Zila Nutraceuticals, several factors are driving Ester-C growth. These include a planned 30-percent increase in media spending for fiscal 2004; continued work with Larry King as the brands national radio spokesman; retailer commitments to feature Ester-C in high-profile displays during the cold and flu season; and an agreement with Pharmavite to add Ester-C to its product line. Pharmavite is introducing the Olay Vitamin line, including an Ester-C formulation, and announced plans to support the launch with national advertising.

The company is also finalizing product development on Ester-E, an efficacious, differentiated vitamin E product. Ester-E is scheduled to launch during the 2004 fiscal year.

For more information, visit www.zila.com or Booth #1449-1451 at SupplySide West.