Cargill Introduces ViaTech Stevia Brand

MINNEAPOLIS—Cargill introduced its new ViaTech™ line of stevia-based sweeteners that enable food and beverage manufacturers to achieve optimal sweetness and significant sugar reduction. The new line features Cargill’s proprietary taste prediction model, which leads to clean sweetness in even some of the most difficult-to-perfect zero-calorie and reduced-calorie food and beverage formulations.

With the ViaTech™ brand adds to Cargill's extensive portfolio of stevia-based ingredients. Cargill’s Truvia® stevia-based sweetener also is used in a variety of applications, such as sports drinks, teas, juices, and yogurts for a variety of companies in North and South America, Europe and Asia.

“Our customers are looking for new solutions to broaden their product offerings with stevia sweeteners, and it’s not just about finding a single steviol glycoside that works for everything," said Scott Fabro, global business development director, Cargill Corn Milling North America. “Cargill designed the ViaTech™ ingredients to deliver an optimal sweet taste at high use levels, which has been a limitation with previous stevia-based products. Our proprietary model allows us to predict in a precise way the right combination of steviol glycosides to deliver high quality sweet taste."

 “As we bring new stevia-based innovations to market that enable product developers to work in high sweetness formulations such as carbonated soft drinks, we always keep in mind that our solutions must be commercially viable from a cost-in-use perspective," said Melanie Goulson, sweetness applications leader, Cargill.