Global Supplement Sales to Grow Through 2019

The global dietary supplements market is predicted to grow at a compound annual growth rate (CAGR) of 6 percent from 2015 to 2019. Consumer awareness of supplements’ effects on lifestyle ailments will help drive this growth.

Sandy Almendarez, VP of Content

January 19, 2016

2 Min Read
Global Supplement Sales to Grow Through 2019

The global dietary supplements market is predicted to grow at a compound annual growth rate (CAGR) of 6 percent from 2015 to 2019, according to a new report from Research and Markets. Consumer awareness of supplements’ effects on lifestyle ailments will help drive this growth, noted the market research firm.

According to the report, a considerable shift in lifestyles and diet habits of people during the past two decades has driven demand for supplement use, although ignorance about their health benefits is the biggest hindrance to growth. Consumption of more calories and sedentary lifestyles has led to increased waistlines, which will cause the weight management category to fuel the dietary supplement market across the globe.

Among supplement sales, vitamins dominated the market in 2014 with a market share of around 44 percent, and Markets and Research expects them to reach a market value of around US$33 billion by the end of 2019.

Asia-Pacific accounted for the largest market share of around 44 percent during 2014. The report predicted this region will maintain its market dominance until the end of 2019, growing at a rate of 6 percent.

Brand investment into research and development (R&D) is also expected to fuel market growth. For instance, Markets and Research noted Nestle has 34 R&D centers across the globe and spends around 60 percent of its international budget on R&D in these facilities.

Innovation in how products are sold is also a key factor as an analyst from the research team noted the rapid growth of e-commerce and online sales of dietary supplements are expected to increase dramatically from 2015 to 2019.

The global market is shared among many, as the report found the global dietary supplements is fragmented with small and large vendors, but key vendors dominate this highly competitive market. Some of those key players include Amway, Danone, Bayer HealthCare, BASF, Glanbia, Nestlé, Yakult DSM, American Health, The Himalaya Drug Company, GlaxoSmithKline and Pfizer.

A press release noted, “Providers in this market compete on the basis of added health benefits, product differentiation, category extension, and innovation in product and application," which isn’t news to those who market supplements.

Learn what it takes to market supplements in South America this month in INSIDER’s Supplement Perspectives blog, which has experts covering the region all month.

About the Author

Sandy Almendarez

VP of Content, Informa

Summary

• Well-known subject matter expert within the health & nutrition industry with more than 15 years’ experience reporting on natural products.

• She cares a lot about how healthy products are made, where their ingredients are sourced and how they affect human health.

• She knows that it’s the people behind the businesses — their motivations, feelings and emotions — drive industry growth, so that’s where she looks for content opportunities.

Sandy Almendarez is VP of Content for SupplySide and an award-winning journalist. She oversees the editorial and content marketing teams for the B2B media brands SupplySide Supplement Journal and SupplySide Food & Beverage Journal, the education programming for the health and nutrition trade shows SupplySide Connect New Jersey and SupplySide West, the education program SupplySide Fresh for industry newcomers and community engagement across the SupplySide portfolio. She is a seasoned content strategist with a passion for health, good nutrition, sustainability and inclusion. With over 15 years of experience in the health and nutrition industry, Sandy brings a wealth of knowledge to her role as a content-focused business leader. With specialization in topics ranging from product development to content engagement, creative marketing and c-suite decision making, her work is known for its engaging style and its relevance for business leaders in the health and nutrition industry.

In her free time, Sandy loves running, drinking hot tea and watching her two kids grow up. She brews her own “Sandbucha” homemade kombucha; she’s happy to share if you’re ever in Phoenix!

Awards:

Speaker credentials

Resides in

  • Phoenix, AZ

Education

  • Arizona State University

Contact:

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