Thinking Big: Chipping Away at Obesity Means Breaking Down Industry's Plan into Small Bites

Although U.S. obesity rates remained level in 2012 for the first time in 30 years, the size of America's waistline has emerged as the single greatest public health concern over the past decade. Consumers are ultimately going to eat what they want, but the food and beverage industry is taking proactive measures with better-for-you (and better-tasting) products, energy-balance programs and industry partnerships designed to address the obesity situation. Takeaways include: *How the food, beverage and restaurant industries can help Americans thrive *What happens when more than 250 organizations commit to reducing childhood obesity? *Snacks: From industry creation to consumer consumption