Erik L. Goldman ([email protected]) is editor and co-founder of Holistic Primary Care-News for Health & Healing (holisticprimarycare.net), a medical publication focused on educating doctors about non-pharma alternatives for common chronic conditions. He is also co-producer of “Heal Thy Practice: Transforming Patient Care,” an annual practitioner conference, and the Practitioner Channel Forum, an executive retreat (April 22 to 24, 2015) focused on the opportunities and challenges in marketing supplements to health care professionals.