Brandon Beatty began his career in the herbal industry in 2009 when joining the Ananda Apothecary, an online retailer of herbal extracts based in Boulder, Colorado. He founded Bluebird Botanicals in 2012 and has served as its CEO throughout his tenure. Brandon is a dynamic professional who is widely considered a leading expert in the hemp-CBD industry, and he has been involved in a handful of influential associations over the last six years. In addition to his work at Bluebird, he currently serves on the board of trustees of the American Herbal Products Association (AHPA) and the board of directors of the U.S. Hemp Roundtable, both of which are playing fundamental roles in the quickly evolving hemp industry.