Jeff Crowther is the founder and executive director of Health Products Association-China (HPA-China). The group was established in 2010 with founding members Jarrow Formulas and NSF International.

In 2005, Crowther moved to China, focusing on assisting international supplement and ingredient companies enter the market. His first role in China was that of NBTY’s China business development manager.

Since 1993, Crowther has been working in the dietary supplement industry. During this time, he has worked in various areas of the industry such as retail management, international business development and international regulatory advocacy.