Rena Cohen-First is vice president of sales for Cepham, which produces Ayurvedic botanicals. She has 25 years experience working with leading multinational brands in the food, beverage and supplement industries and invaluable behind-the-scenes market knowledge. She completed her MBA at The New York Institute of Technology (NYIT) and served in the United States Army as a linguist. Cohen-First is also a female empowerment author and blogger in the natural product industry.