SupplySide West Podcast 72: Product Trends at SupplySide West 2017

SupplySide West, the largest gathering of the global health and nutrition industry, gives a glimpse of what's hot and what's to come in new healthy product launches. In this podcast, Karen Butler, content marketing manager, Informa's health and nutrition network, discusses the trends she saw at the show's education session, show floor and meetings.

Sandy Almendarez, Karen Butler

October 16, 2017

SupplySide West, the largest gathering of the global health and nutrition industry, gives a glimpse of what’s hot and what’s to come in new healthy product launches. In this podcast, Karen Butler, content marketing manager, Informa’s health and nutrition network, discusses the trends she saw at the show’s education session, show floor and meetings. With Sandy Almendarez, editor in chief, INSIDER, Butler covers:

  • The blending of product categories: should a probiotic chocolate bar be in the digestive health aisle, with the candy or in the supplement section?

  • The growing space for adaptogens and Ayurvedic herbs in products addressed at stress management and beyond.

  • The greater international presence—and focus—among U.S. health and nutrition companies.

Join us in April 2018 for SupplySide East in Secaucus, New Jersey, to visit with more ingredient suppliers leading the way on these product trends.

 

About the Authors

Sandy Almendarez

Sandy Almendarez

VP of Content, Informa

Summary

• Well-known subject matter expert within the health & nutrition industry with more than 15 years’ experience reporting on natural products.

• She cares a lot about how healthy products are made, where their ingredients are sourced and how they affect human health.

• She knows that it’s the people behind the businesses — their motivations, feelings and emotions — drive industry growth, so that’s where she looks for content opportunities.

Sandy Almendarez is VP of Content for SupplySide and an award-winning journalist. She oversees the editorial and content marketing teams for the B2B media brands SupplySide Supplement Journal and SupplySide Food & Beverage Journal, the education programming for the health and nutrition trade shows SupplySide Connect New Jersey and SupplySide West, the education program SupplySide Fresh for industry newcomers and community engagement across the SupplySide portfolio. She is a seasoned content strategist with a passion for health, good nutrition, sustainability and inclusion. With over 15 years of experience in the health and nutrition industry, Sandy brings a wealth of knowledge to her role as a content-focused business leader. With specialization in topics ranging from product development to content engagement, creative marketing and c-suite decision making, her work is known for its engaging style and its relevance for business leaders in the health and nutrition industry.

In her free time, Sandy loves running, drinking hot tea and watching her two kids grow up. She brews her own “Sandbucha” homemade kombucha; she’s happy to share if you’re ever in Phoenix!

Awards:

Speaker credentials

Resides in

  • Phoenix, AZ

Education

  • Arizona State University

Contact:

See more from Sandy Almendarez
Karen Butler

Karen Butler

Senior Managing Editor, Informa Markets

Karen Butler is a senior managing editor at Informa Markets. For nearly 25 years, she’s worked in a variety of editorial roles, covering topics such as animal nutrition, functional food & beverage, and dietary supplement ingredients and trends. She most enjoys working behind the scenes as a copyeditor, as well as building community and supporting a team. Reach her at [email protected].

See more from Karen Butler
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