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May 1, 2000
VitaminShoppe.com Names New Creative Agency
NEW YORK--VitaminShoppe.com named M&C Saatchi as its creative agency of record. Theagency will be responsible for creating an integrated marketing and branding campaign. Itwill involve radio and print media and is slated to launch in the second quarter, in timefor the launch of the revamped VitaminShoppe.com website.
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