Hartman Report Discusses Wellness Consumer

Hartman Report Discusses Wellness Consumer

BELLEVUE, Wash.--Wellness consumers fit into a variety of types based on their behavior qualities and knowledge of natural foods, according to new research from The Hartman Group. Hartman's most recent report segments the core (most inclined) to periphery (least inclined) wellness consumers into groups such as gurus, campaigners, specialists, seekers, intuitives and traditionalists.

According to the report, people become interested in wellness for a variety of reasons but their actions and buying behaviors can slot them into a particular area. For example, seekers can be any type from Mid-Level Core to Mid-Level Periphery, but share traits such as passionate knowledge of one or two wellness areas, seeking out information about those areas and building community around those areas.

For more information on the report or the wellness consumer, visit www.hartman-group.com.