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Sports nutrition market focuses on cognitive health and performance
Athletes and active consumers are tuning in to messages about the mental component of performance, and several dietary ingredients offer promising benefits to cognitive health and function for improved performance, including focus, attention, processing and speed.
1 Min Read
Much ingredient research on cognitive function is in early stages and does not specifically address athletes and active consumers, but results can be translated into sports nutrition formulas. Several ingredients that enhance bioenergetics also help protect brain cells and communications. Additionally, several dietary compounds boost production and activities of neurotransmitters and neurotrophins, both of which improve neuronal structure and function.
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