Natural Color Market Growing Rapidly

At the recent HiE conference, Steve Rice of RTS Resources said there is a marked shift toward using natural colors. According to Rice, the colors market is estimated at $1.7billion, and natural colors make up some $.65 billion of that total.

Total colour usage has been growing by about 4 per cent year on year, but naturals are growing by 6.5 per cent year on year, so inevitably we can see that its synthetic colours that are being squeezed out," said Rice. Our forecasts now show very little growth for synthetics, with all of the growth coming from naturals."

The market for natural colors will likely become intense as manufacturers begin using natural colors in more products and begin to see highly stable natural colors and explore new natural extracts.