Sensient Introduces New Line of Natural Colors

St. Louis, Mo.– Sensient Food Colors Inc., announced the introduction of Fusion™ Precise Natural Color Systems, a spectrum of custom-developed, preservative-free and GMO-free natural colors.

“Color is a driving factor in consumer choice for foods and beverages, and natural color usage currently offers fewer shade and vibrancy options to product developers and brand managers,” says a spokesperson for Sensient Food Colors. “Fusion opens up new opportunities and solutions to the marketplace, delivering clean, consumer-friendly label declarations coupled with vibrant and consistent natural color options that food and beverage processors have been seeking.”

Fusion delivers consistency and stability in color and eliminates unwanted odors and off-flavors. These attributes are difficult to achieve with traditional natural colors, due to the inherent inconsistency and composition of many natural ingredients.