The Ins and Outs of Probiotics

Probiotics have exploded in the market due to the wide range of health benefits they offer consumers, from supporting the digestive system internally to benefitting skin health outwardly. Knowing which strains target which areas of health can help companies’ market probiotic products. It is important to explore the research on different strains of probiotics since they affect different areas of health. Research shows various strains of probiotics help with digestion, women’s health, immunity and sports nutrition.

According to Global Market Insights Inc., the probiotic market size is predicted to exceed US$64 billion by 2023. Applications for probiotic delivery methods vary, but methods such as supplements and functional food and beverages can help consumers achieve a healthy gut microbe. Numerous strains target different areas of health, and choosing the right strain can be dependent on the product’s intended health focus.   

“Two of the most widely known and characterized bacterial strains are Bacillus coagulans (earlier known as Lactobacillus sporogenes) and Lactobacillus acidophilus," said Shaheen Majeed, marketing director, Sabinsa. “These two strains are found in the digestive, urinary and genital systems naturally as well as in fermented foods, such as yogurt, and dietary supplements."

Since probiotics are living organisms, proper handling and treatment of the organisms is essential during the production process. Manufacturers should consider everything from the survivability of the probiotic to the tableting process.

“Several probiotic-based foods, beverages and supplements contain bacteria and/or yeasts but their health benefits are determined by the kind of microorganisms they contain (identified by their genus, species and strain level, as potential of different bacterial strains differs, even within the same species) and the sort of benefits they provide," Majeed said.

For more on the benefits of probiotics, be sure to download INSIDER’s Probiotics Ingredient Science Digital Magazine.

Get in-depth insights on probiotic science and formulation considerations, as well as issues to consider for an effective go-to-market strategy at Probiotics Marketplace, a day-and-a-half event on April 18 and 19 as part of Ingredient Marketplace in Orlando. Probiotics Marketplace is produced with the International Probiotics Association (IPA), the premier underwriter is Nutraceutix, and additional support is provided by BIO-CAT, Sabinsa Corp., Unique Biotech and Viva 5 Corp.