Education Session: Dietary supplement delivery forms for future growth

Learn about delivery formats that are capturing a new audience of supplement users who are less interested in pills and capsules, and find out how brands can ensure these new formats are compliant with U.S. supplement regulations.

Sandy Almendarez, VP of Content

April 12, 2022

Consumers are increasingly turning away from capsules and tablets to obtain their nutrients, but that doesn’t mean they are shunning supplements. Instead, they are looking at new delivery formats, such as gummies, shots, stick packs, chewable soft gels and more. This session will discuss delivery formats that are capturing a new audience of supplement users who are less interested in pills and capsules. We will also cover how brands can ensure new formats are compliant with U.S. supplement regulations.

About the Author

Sandy Almendarez

VP of Content, Informa

Summary

• Well-known subject matter expert within the health & nutrition industry with more than 15 years’ experience reporting on natural products.

• She cares a lot about how healthy products are made, where their ingredients are sourced and how they affect human health.

• She knows that it’s the people behind the businesses — their motivations, feelings and emotions — drive industry growth, so that’s where she looks for content opportunities.

Sandy Almendarez is VP of Content for SupplySide and an award-winning journalist. She oversees the editorial and content marketing teams for the B2B media brands SupplySide Supplement Journal and SupplySide Food & Beverage Journal, the education programming for the health and nutrition trade shows SupplySide Connect New Jersey and SupplySide West, the education program SupplySide Fresh for industry newcomers and community engagement across the SupplySide portfolio. She is a seasoned content strategist with a passion for health, good nutrition, sustainability and inclusion. With over 15 years of experience in the health and nutrition industry, Sandy brings a wealth of knowledge to her role as a content-focused business leader. With specialization in topics ranging from product development to content engagement, creative marketing and c-suite decision making, her work is known for its engaging style and its relevance for business leaders in the health and nutrition industry.

In her free time, Sandy loves running, drinking hot tea and watching her two kids grow up. She brews her own “Sandbucha” homemade kombucha; she’s happy to share if you’re ever in Phoenix!

Awards:

Speaker credentials

Resides in

  • Phoenix, AZ

Education

  • Arizona State University

Contact:

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