12 smart suppliers at SupplySide East innovating for cognitive supplements

SupplySide East is one of the flagship events on the calendar of the ingredient supply sector. One of the hot topics is cognitive health. Here are 12 exhibitors who are focusing (pun intended) on this growing area.

Hank Schultz, Senior Editor

March 26, 2024

12 Slides

At a Glance

  • Interest in cognitive health is booming among younger and older consumers alike.
  • Nutrition Business Journal forecasts 9% growth in the category in 2024.
  • Suppliers are stepping up the cognitive health plate offering prebiotics, probiotics, botanical ingredients and more.

SupplySide East is just around the corner. The show kicks off on Tuesday, April 16, at the Meadowlands Exposition Center in Secaucus, NJ.  

One of the focuses this year will be on brain health, which, according to the Informa publication Nutrition Business Journal, is growing as the population of consumers ages.   

Consumers seem to be waking up to the fact that keeping the  body healthy with continued flexibility, muscular strength, good bone health and metabolic markers won’t count for much if cognition fails. 

But Erika Craft, market research analyst for NBJ, said finding products to support cognitive health is increasingly of interest to consumers of all ages. 

“It’s a different way of thinking about general health and is doing better as we are working form home. We’re expecting 9% growth in this category in 2024,” Craft told Natural Products Insider. 

[For more information on brain health formulations, download Natural Products Insider’s free Building Better Brains digital magazine.] 

Here follows a quick list of exhibitors at SupplySide East that are taking aim at this promising market. 

Read more about:

SupplySide Events

About the Author

Hank Schultz

Hank Schultz

Senior Editor, Informa

Hank Schultz has been the senior editor of SupplySide Supplement Journal (formerly Natural Products Insider) since early 2023. He can be reached at [email protected]

Prior to joining the Informa team, he was an editor at NutraIngredients-USA, a William Reed Business Media publication.

His approach to industry journalism was formed via a long career in the daily newspaper field. After graduating from the University of Wisconsin with degrees in journalism and German, Hank was an editor at the Tempe Daily News in Arizona. He followed that with a long stint working at the Rocky Mountain News, a now defunct daily newspaper in Denver, where he rose to be one of the city editors. The newspaper won two Pulitzer Prizes during his time there.

The changing landscape of the newspaper industry led him to explore other career paths. He began his career in the natural products industry more than a decade ago at New Hope Natural Media, which was then part of Penton and now is an Informa brand. Hank formed friendships and partnerships within the industry that still inform his work to this day, which helps him to bring an insider’s perspective, tempered with an objective journalist’s sensibility, to his in-depth reporting.

Harkening back to his newspaper days, Hank considers the readers to be the primary stakeholders whose needs must be met. Report the news quickly, comprehensively and above all, fairly, and readership and sponsorships will follow.

In 2015, Hank was recognized by the American Herbal Products Association with a Special Award for Journalistic Excellence.

When he’s not reporting on the supplement industry, Hank enjoys many outside pursuits. Those include long distance bicycle touring, mountain climbing, sailing, kayaking and fishing. Less strenuous pastimes include travel, reading (novels and nonfiction), studying German, noodling on a harmonica, sketching and a daily dose of word puzzles in The New York Times.

Last but far from least, Hank is a lifelong fan and part owner of the Green Bay Packers.

See more from Hank Schultz
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