Active nutrition: Where the rubber meets the road for performance ingredients – SupplySide Education Series webinar

Active nutrition is growing sector, attracting new customers to the dietary supplement industry. The science backing the top-selling ingredients like proteins, BCAAs (branched-chain amino acids), creatine, HMB (hydroxymethylbutyrate) and others has helped drive the excitement. Our panel of experts will delve into the latest developments.

November 6, 2024

1 Hr View
Active nutrition: Where the rubber meets the road for performance ingredients

Date: Nov 21, 2024

Time: 13:00 EST

Duration: 1 Hr

Active nutrition is a continued growth sector of the dietary supplement industry. The aura of performance gains has attracted consumers at the fringes of the gym aficionado spectrum, such as weekend warriors and soccer moms. But these consumers were attracted first by the core promise of the category — that being ingredients that had proven performance benefits. In this webinar, our panel of experts will return to the roots, so to speak, to look at the ingredients that really move the needle for athletes, such as new protein technologies and the latest research on protein, creatine, BHB (beta-hydroxybutyrate) and more. 

Attendees of this webinar will:

  • Learn how the landscape for performance ingredients has changed in the past five years. 

  • Find out the latest research that’s driving the category for some of the bestselling ingredients. 

  • Take a peek at the future of the category and what it means for product development. 

Host:

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Hank Schultz
Senior editor, SupplySide

Speakers:

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Adel Villalobos
Founder and CEO, Lief Labs

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Chad Kersick, Ph.D.
Assistant dean, research & innovation and associate professor,
Lindonwood University

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Ralf Jäger, Ph.D.
Managing member, Increnovo

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Krissy Kendall, Ph.D.
Senior lecturer, exercise and sports science, Edith Cowan University

Underwritten by:

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