Kiss My Face Creating Partnerships for Growth

GARDINER, N.Y. Kiss My Face partnered with Lisa Yarnell, Ron Gordon and financial partner Caltius Equity Partners to fuel the growth of the brand throughout various market channels, including natural retailers, mass merchants and specialty stores across the United States and internationally. 

National independent market research showed Kiss My Face to have the third highest brand awareness among all women inclined to try a natural product, and the second highest unaided recognition among women aged 24 years or younger shopping in natural and conventional retailers," said Yarnell, who will serve as CEO.

An important area of focus for the new partnership will include building on the recent launch of Kiss My Faces Peace Soapa multi-purpose pure, 100 percent natural castile soapand its partnership with Seeds of Peace, an organization that aims to develop relationships and leadership skills among young people from regions of conflict. Kiss My Face will continue to support Seeds of Peace by donating 10 percent of all profits from Peace Soap to the organization.  Peace Soap will be available in the next quarter with retailers, including Whole Foods, Target, Fred Meyer, Publix, Loblaws, Wegmens and others that carry natural body care products.

New investment partner Yarnell will join founders Bob MacLeod and Steve Byckiewicz to help grow the company, as well as the natural body care category. Yarnell comes to Kiss My Face with expertise in growing consumer packaged goods companies, including Jane & Company, Coty Inc., Colgate-Palmolive and LOreal.  Ron Gordon joined the companys board of directors and is the retired chairman and CEO of Beiersdorf North America, past president and chief operating officer of Nice-Pak Products, Inc., and prior to that, Gordon was the president of Goody Products Inc.

We are thrilled to partner with Lisa, Ron and Caltius to heighten our success as a leader in the natural and organic industry," state Bob MacLeod and Steve Byckiewicz.  We look forward to this new venture ahead."

Lazard served as financial advisor and Herb Henryson as legal counsel to Kiss My Face Corp. in this transaction.