Nutraceutical Drinks Feature Herbs

January 3, 2000

1 Min Read
Supply Side Supplement Journal logo in a gray background | Supply Side Supplement Journal

HONOLULU--The Hawaiian Natural Water Co. Inc. is introducing a line of beverages that are enhanced with herbs. The nutraceutical beverage line is called East Meets West Xen, and is designed to compete in the emerging nutraceutical beverage market.

The drinks come in six flavors, including a Power drink (guarana and raspberry juice cocktail), sex (yohimbe red zing juice cocktail) and relax (kava and mango juice cocktail). The product will rollout this month in Hawaii and California, quickly followed by introduction into the Asian market.

Subscribe for the latest consumer trends, trade news, nutrition science and regulatory updates in the supplement industry!
Join 37,000+ members. Yes, it's completely free.

You May Also Like