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Product innovation for microbiome support – podcast
Rachel Adams, managing editor, and Michelle Perkins, founder of Counter Culture, discuss the process of innovation that led to Counter Culture’s all-purpose probiotic household cleaner.
Rachel French
April 11, 2019
Rachel Adams, managing editor, and Michelle Perkins, founder of Counter Culture, discuss the process of innovation that led to Counter Culture’s all-purpose probiotic household cleaner. This podcast was recorded at Natural Products Expo West 2019 in Anaheim, California.
Perkins and Adams discuss:
The need for natural and safe household cleaners;
The process of innovation supporting Counter Culture products; and
Ensuring efficacy of a probiotic-based cleaner.
Links and resources:
NEXTY Award winners for Natural Products Expo West 2019
Got feedback? Email Rachel at [email protected], or tweet to @NatProdINSIDER using the hashtag #INSIDERpodcast
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